The modern podcasting climate has changed considerably since its mainstream launch in 2005. Many podcasting giants have risen and fallen within the period but still the technology trundles on. The issue that many people have now is not maintaining a podcast, but actually creating one and successfully launching it.

When the iTunes Podcast store opened its gates in June 2005 the online world exploded with podcasting fever. It wasn’t too long before the technology caught the eyes of the big players within the old radio and television industry, from that point on independent podcasts were doomed.

The independent podcast circle used to be a buzzing pace full of enthusiasm and community. Perhaps I’m painting an idyllic image of the past, as one often tends to do with hindsight, but my point is valid nonetheless. There was talk of commercialising podcasts, in order to maintain them and break even, but making millions wasn’t on the agenda. There was a time when I was a big advocate against the commercialisation of podcasts, but that time has passed and I’ve joined the dark side. Commercialisation of podcasting has, if anything, improved the overall quality of content available.

Something changed after the Summer of 2005. Suddenly it became very hard to launch a podcast and gain the amount of an audience as one would have achieved in June. There wasn’t an issue of over-saturation of the market at all, the issue was that big corporate companies started to move in.

The BBC effectively killed independent podcasts when it started to regurgitate its own radio content. The BBC didn’t come up with new content for podcasts, they recycled the shit that came out of the mouth of Chris Moyles in the morning to turn it into what they called a podcast. “The Best of the Chris Moyles show” quickly became one of the biggest podcasts on the web, the BBC saw the success of this and soon began to recycle the rest of their shit from across their radio network. Soon the market was flooded by other broadcasters doing the same.

Take a look at the front page of the iTunes Podcast store today and you will not see a single independently produced podcast. It’s either crap recycled from the BBC, or other network providers, along with one or two “celebrities”. If fun, independent content is becoming hard to source from the world’s number one podcast store the industry is doomed.

Small little networks and communities used to exist that would serve as directories for independent shows, but they’ve long since died out. The Britcaster forums closed their doors way before I even found a slight moderate success with The Podzone. Mevio are no longer promoting the independent content that’s hosted on their network. They’re plugging the shows that they produce, they’re not even supporting the independent producers with promotion on their front page or channels.

If the big old media networks are tainting what was once hailed as he saviour of high quality entertaining content, what’s the next step? Podcasting was created by pioneers who were frustrated with the blatant commercialisation and dumbing down of mainstream content, it’s sad to see it go the same way as radio.

The only way that we shall see the continuation of podcasting and the saving of independent content within that is for a new network to be built. A united front against all of the shit and trollop that is being pushed out and into our ears by old media companies. If there is one thing that could possibly save podcasting, it’s Twitter. Someone just needs to come up with a way to make the two work together.

We need a community, a new directory, a fantastic piece of software and integration that will save the independent podcast industry before it really is too late.

Chris Leydon.

Recently I’ve spent a lot of time working on my new online portfolio. Back in Nobember I bought the domain name chrisleydon.tv with the intent of turning it into an entertainment channel. A channel that would have been full of blogs, video shows and short films. Whilst this is a long term dream, something I want Keyone Productions to be able to achieve, I realised that it wasn’t something that was plausable for chrisleydon.tv at the present time.

An online entertainment channel requires constant updating with fresh content. It requires time and love, two things which I can’t give to such a project at this current moment in time. I needed to come up with another use for my domain.

Over the past two months and the holiday season, many ideas and concepts have come and gone. The concept that I settled on was to turn chrisleydon.tv into a place for my portfolio. I could have done this through a page on my blog, but I decided that it was wise to have a completely seperate and independant site for this project.

The design of the portfolio was something that was crucial. I wanted as much space as possible for a widescreen flash video player, but I also wanted incredible ease of use. After a few mockups in Photoshop I settled on the final design that is currently being used, the next step was to code the site.

I’ve dabbled with web design and coding in the past, as regular blog readers will know, however this is my most ambitious web project to date. To save on loading pages I wanted everything to be on one page. For accessibility reasons I didn’t want the entire site to be flash based. I required a system whereby the user click on a video to play and it plays in the central video player. From past experiences I knew that this was plausable with little hard work. Such a system is put into use on the Mevio website, as well as the new Podzone site (coded by Owen Jones).

The problem with using the systems from Mevio and The Podzone is that both of those sites run off a content management system, something which I didn’t want to use. As I’m not the most fantastic coder in the world I needed a little help with Javascript, so I reached out into the Twitter community. Sam Starling, student and web coder, replied to my message and created a demo with a walkthrough. This enabled me to code my project with ease, whilst learning how it all worked. I am forever indebted to him for this.

My portfolio, as it stands, contains some of my best work from over the past year and a half. It will continue to be updated with more work as it appears. No doubt that Project New York will play a crucial part in it. That’s the story of my online portfolio. Should you want to check it out, head on over to www.chrisleydon.tv.

Chris Leydon.

I personally define a successful Podcast by the amount of listeners that it has. The next question, of course,  is how many listeners defines a successful podcast? I can answer that question incredibly easily. It only takes one listener to have a successful show. Not one hundred, not one thousand, just one; one listener who enjoys the show and keeps coming back for more.

A few of you may now think that I’m clinically insane and need to be sectioned under the Mental Health act, but let’s think about this. Why do we create content in the first place? Some do it for money, but the majority of us create content to be creative. We like to express ourselves and if other people enjoy it then that’s a bonus. This is why it only takes one listener or viewer to have a successful podcast. One person who enjoys your creativity is all we need to feel fantastic about what we do.

That’s the secret to making a successful podcast; what makes a good podcast is a completely different question altogether and one that will be answered in a future post.

Chris Leydon.

It has been reported on Valleywag that PodShow are making radical changes to their company. First of all I’d like to point out that Valleywag is a rumour blog and nothing more, there are no quoted sources and most of it is speculation. Second of all what should it matter IF PodShow is making layoffs, IF it needs to downsize, let it.

Adam Curry, President of PodShow, has contacted PodShow producers today to inform them of exactly what’s happening within PodShow. As an independent PodShow producer myself, I too have been informed of these changes; they are not as radical as certain “publications” and fabrications are making them out to be.

This is a typical example of a rumour snowballing. Valleywag has no evidence of these layoffs and there has been no word from PodShow itself. PodShow is still committed to creating fantastic content and supporting its producers. Version 2.5 of its site launched this week and this sees a whole fresh look on PodShow itself. 2008 is set to be a big year for PodShow and I for one support them 100%.

My 12 month agreement with PodShow UK Ltd is up for renewal within the next few weeks, I have no plans not to agree to an extension; and as far as I’m aware, neither do PodShow. My experience with PodShow has been fantastic and I think that we are great partners together. The Podzone isn’t a huge internet sensation, but it is indeed great content that many people do want; PodShow and I see this and hopefully we’ll continue to produce fantastic content with each other for another 12 months. The money hasn’t been that bad either.

Blogs such as Valleywag exist to spread and fuel rumours. This is just PodShow bashing, it must PodShow’s time again. After all there’s no Apple news in sight to wank over, so it must be a slow “news” day.

Chris Leydon.